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The country's Ministry of Industry and Information Technology (MIIT) has also ordered that upgrades to the goods be temporarily halted.
It comes as the technology industry's regulatory body assesses compliance with new privacy laws that went into effect earlier this month.
Current versions of the apps, on the other hand, can still be downloaded and used normally.
The BBC understands that new app rollouts and updates will be halted until the end of the year while the regulator conducts technical testing.
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"We are constantly trying to improve user safety measures in our apps, and we collaborate with appropriate government organisations on a regular basis to ensure regulatory compliance. Our apps are still working and maybe downloaded "In a statement, Tencent said.
The decision was made after Beijing began enforcing its Information Protection Law in early November.
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The new guidelines are intended to tighten up the way technology companies handle their users' data.
It's part of a larger Chinese government strategy to tighten regulation of the country's technology firms.
According to CCTV, the MIIT has stated that all new app rollouts and upgrades from November 24 to the end of the year would be assessed before being made available to the public.
Crackdowns on eCommerce enterprises, online financial services, social networking platforms, gaming companies, cloud computing providers, ride-hailing apps, and cryptocurrency miners and exchanges have all been announced in recent months.
Tencent controls the WeChat super app and the QQ messaging network and is the world's largest video game seller.
On Friday, the company's shares in Hong Kong finished 3% lower.
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