Vodafone is poised to boost costs for its entry-level prepaid contracts by roughly 61 per cent, following Airtel's lead.
The price of its 28-day validity pack has been raised to Rs 79 from Rs 49 previously.
The telco will be able to boost its realisations by reducing the validity duration of its plans.
The validity of Prepaid Packs has been reduced.
The validity of prepaid packs under Rs 79 is limited to 14 or 21 days.
As a result, if someone buys the Rs 49 prepaid pack, they will only get 14 days of validity.
The Rs 65 plan has a 21-day validity period.
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To receive unlimited SMS, you must pay a minimum of Rs 149.
On any combo/validity bundles of Rs 100 or less, the telco would also discontinue offering outgoing SMS.
If you wish to use the service, you'll need to purchase an "unlimited calls" package.
The minimum purchase price for such packs is Rs 149, and they have a 28-day validity period.
Subscriber numbers aren't great.
Over half of the company's total subscribers are still on 2G, resulting in low-cost recharges.
In April, the corporation had 122.53 million broadband subscribers out of a total of 281.90 million wireless subscribers.
Airtel, on the other hand, has 190.99 million broadband customers out of a total population of 352.91 million.
With 427.67 million wireless broadband subscribers, Jio presently controls the roost.
Hopefully, Things Will Improve:
Vodafone also attempted to reorganise enterprise postpaid prices with the aim of increasing consumer realisation.
Analysts believe that if it wants to keep its head above water and live, it needs to improve its revenue-generating operations.
It can do so in a variety of ways, one of which is by raising headline tariffs.
Tariff Reforms Mightn't Be Enough
However, if structural difficulties are not addressed, the company's management does not believe that it will deliver any major results.
The rate revisions, according to CEO Ravinder Takkar, are a step in the right direction and will assist enhance the average income per user (ARPU).
Despite this, the adjustments aren't "substantial enough to address the industry's structural flaws."
Despite the regulator's opposition to establishing a floor pricing system, he claimed his company is speaking with the Telecom Regulatory Authority of India (TRAI) on the subject.
The measure, according to TRAI, would be detrimental to consumers' interests.
(Source: Trak)
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