Image By: Alexander Shatov on Unsplash

According to reports, TikTok, a Chinese short-video platform, has surpassed Facebook as the most downloaded social networking app on the planet.

According to Nikkei Asia, TikTok topped the list of social media providers in a global survey of downloads in 2020 for the first time since the study began in 2018.

According to the report, TikTok's parent firm, ByteDance, introduced the worldwide version of the short-video platform in 2017 and has since surpassed Facebook, WhatsApp, Instagram, and Facebook Messenger in downloads, even in the United States.

According to the survey, the app's popularity surged during the pandemic, when it became the most popular download in Europe, South America, and the United States.

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People's urge to isolate themselves during the pandemic has helped Discord, a chat and communication software. It has been financed by Sony Group and is popular among gamers for online conversation.

WhatsApp stated at the beginning of 2021 that it would share message data with Facebook about user-company interactions. Despite WhatsApp's assurances that information regarding communications between friends and family would be kept private, some users switched to other apps.

Telegram, a chat software originally developed in Russia but now based in Germany, defied the trend and rose to the seventh position. Telegram's popularity has also been boosted by the Covid-19 outbreak, according to the research.

In the most recent worldwide download league, China's Likee, a TikTok competitor that many businesses utilise for promotion, was ranked eighth.

(Source: ET Brand Equity)